When Two Passions Collide | Introduction to The PR Playbook

There are two things I am very passionate about: communications and football. A coaches kid in my youth, a cheerleader through college, the wife of a coach, and the self-proclaimed Football Princess (@ftball_princess), I have been surrounded by sports my entire life, but the one sport I absolutely love is football. While a cheerleader at the University of Texas-El Paso, I engaged in many public relations and marketing activities for the UTEP Athletics Department. It was there that my second passion, communications (public relations), was established. It wasn't until recently that I noticed how much in common my two passions have. Thus, The PR Playbook was established.

There is nothing like a Friday night football game, College Game Day on Saturday, NFL on Sunday and ending it with Monday Night Football...I LOVE FOOTBALL SEASON! There are so many aspects of the game that are reflected in our personal and professional lives. It is for that reason that I say public relations is just like football...except there is no off-season.

Ask any football player or coach and you would likely hear them say they would love to take a peek at the other teams playbook. Actually, I am sure some coaches have exhausted their efforts trying to get their hands on it...so I've heard. This site is an effort to create an opportunity for you, the "other team," to have access to The PR Playbook while giving you the competitive advantage in your professional and personal relationships. Different aspects of the game will be used to explain, describe and analyze PR approaches, tactics and practices.

When I am passionate about something I communicate that passion through stories. If you are a public relations professional, associated with football in some way, or just an information junkie, you will be able to relate to any story used in The PR Playbook.  The game is changing...so either we embrace the change or watch from the sidelines.

Future Posts:

• rudy, ruDY, RUDY
• Knocked Silly: The Other Teams Huddle
• The Real Purpose of a Face Mask
• "If it's Easy, it's Greasy!"
• "I want to be coach of the big boys."
• Big Guns Hochuli: The Power of the Stripes