There is nothing like a Friday night football game, College Game Day on Saturday, NFL on Sunday and ending it with Monday Night Football...I LOVE FOOTBALL SEASON! There are so many aspects of the game that are reflected in our personal and professional lives. It is for that reason that I say public relations is just like football...except there is no off-season.
Ask any football player or coach and you would likely hear them say they would love to take a peek at the other teams playbook. Actually, I am sure some coaches have exhausted their efforts trying to get their hands on it...so I've heard. This site is an effort to create an opportunity for you, the "other team," to have access to The PR Playbook while giving you the competitive advantage in your professional and personal relationships. Different aspects of the game will be used to explain, describe and analyze PR approaches, tactics and practices.
When I am passionate about something I communicate that passion through stories. If you are a public relations professional, associated with football in some way, or just an information junkie, you will be able to relate to any story used in The PR Playbook. The game is changing...so either we embrace the change or watch from the sidelines.
Future Posts:
- rudy, ruDY, RUDY
- Knocked Silly: The Other Teams Huddle
- The Real Purpose of a Face Mask
- "If it's Easy, it's Greasy!"
- "I want to be coach of the big boys."
- Big Guns Hochuli: The Power of the Stripes
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